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Chinese Consumers and the Fashion Market
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom.As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
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Consumers
The food chain is an incredible and delicate system that shows the flow of energy throughout an ecosystem.This title explains what this energy is, how it is used, and what consumers are and how they are a part of the food chain.The book is complete with colorful photographs and clear and informative photo diagrams and text.Aligned to Common Core Standards and correlated to state standards.
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Consumer Behaviour : Understanding Consumers in a Digital Landscape
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject.It starts with an exploration of how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making.Students will then learn about the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. Supported by international examples throughout, the textbook examines the role of AR/VR in retail experiences, the power of online communities and voice commerce, as well as the importance of good UX design.Crucially, it also delves into ethical considerations of the digital consumer landscape, including privacy and data concerns.Consumer Behaviour includes in-text learning features such as learning outcomes, key terms, a glossary and exercise questions to help develop critical thinking.It is supported by online resources of PowerPoint slides, videos and essay questions. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.
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Consumers and Consumption in Comparison
Consumption studies are underrated in the social sciences.Drawing specific attention to this need for further analysis, this latest volume of Comparative Social Research presents a rich collection of chapters offering an up-to-date view of the sociology of consumption. Providing a theoretically informed discussion of the specificities of sociology of consumption, Consumers and Consumption in Comparison focuses on three main approaches: Consumption and social inequality; Consumption and gender; and Consumption and social movements. With chapters covering consumer collective action, health and food consumption, sustainable consumption, the cost-of-living crises, gendered online play, and more, this is compelling read for scholars across the social sciences interested in a comparative view of consumers and consumptions.
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The Social Media Diet : Helping Young People to Be Smart Consumers Online
In this book, we describe the online world that youth begin to encounter, often without adult oversight.It is a critical time where they are first getting to know both the outside world and form their own identity.We explain the social forces and sways that influence kids’ attitudes and choices, from peers in social apps to influencers.We show how the online world suggests answers that may or may not be right for individuals.Each chapter we supplies lessons that teachers, parents, counselors, and others can use to make youth aware of these online sways.
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Brands and Consumers : A Research Overview
Brand management is firmly established as a core business and marketing activity.The research evidence on how consumers react to branding, however, is in constant evolution globally.This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner.The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding.The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field.Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
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Contemporary Mathematics for Business & Consumers, 9th
Gain a strong understand of today's key mathematical concepts and learn how to use math for success in business today with Brechner/Bergeman's CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, 9E.This reader-friendly approach helps you overcome any math anxiety and confidently master mathematical concepts.A proven step-by-step instructional model allows you to progress through one topic at a time without being intimidated or overwhelmed.Learning features connect the topics you're learning to the latest business news and even provide helpful personal money tips.You can immediately practice concepts and hone essential skills with more than 2,000 exercises.Jump Start problems introduce each new topic and provide worked-out solutions to help you start homework, while Master-it Problems offer detailed interactive explanations.In addition, author-created videos walk you step-by-step through sample problems to ensure understanding.
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Every Purchase Matters : How Fair Trade Farmers, Companies, and Consumers Are Changing the World
Price: 25.00 £ | Shipping*: 3.99 £
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